Only the most AWESOME student-run celebration in the country, and it’s starting tomorrow! I thought I would write a blog entry about what VEISHEA is, so you’d understand what I’d be writing about in the next six days!
So let’s hear from the experts. I interviewed one of the VEISHEA co-chairs, who preferred to remain anonymous on this blog. Let’s see what she has to say about VEISHEA’s history and why it’s so important to ISU.
What is VEISHEA?
VEISHEA is an annual celebration held at Iowa State each spring, and one of its oldest traditions. It serves as a showcase and display of the Iowa State community with a wide variety of educational and entertainment events.

What does “VEISHEA” stand for?
VEISHEA was named in 1922 by Professor Frank D. Paine, Department of General Engineering. He combined the first letters of the colleges at that time, and the name has stuck ever since. The word VEISHEA (pronounced “VEE-sha”) stands for: Veterinary Medicine, Engineering, Industrial Science, Home Economics, Agriculture!
What is the history of VEISHEA?
The story begins in 1922, back in the days when ISU wasn’t really ISU, but was called the Iowa State College of Agriculture and Mechanic Arts. The word, VEISHEA means “Iowa State on Display.”
Professor Frank D. Paine, Department of General Engineering, named VEISHEA in 1922. Then, in 1922, the five colleges at Iowa State combined forces to present the university to the public as a whole. The name VEISHEA is composed of the first letters of the five colleges; V standing for Veterinary Medicine, E for Engineering, IS for Industrial Science, HE for Home Economics, and A for Agriculture. The representation of all schools in the name symbolizes the unity and combined effort shown during the many months of planning and preparation.
The events of that first VEISHEA included a parade, a Home Economics open house, a horse show, vaudeville and the VEISHEA queens.Slapstick mocking of the divisions and a play called “Honeybunch” led the list of events. The Charleston and the Big Apple sparked the chorus line.
What are some Traditions of VEISHEA?
Moving Up Ceremonies
First started in 1924, the moving-up ceremonies usually followed Opening Ceremonies. Each class was unofficially declared “moving-up” to the next class, the biggest step being the discarding of freshmen beanies, which provided part of the fuel for a large bonfire. One objective of the entire ceremony was the development of unity and class tradition. School songs and cheers were a big part of the program. The moving-up ceremonies ended in the mid-30’s, when an increasing number of events and changing emphasis drew interest away.
Opening Ceremonies
Opening Ceremonies mark the official beginning of VEISHEA and proves that despite the changes that occur within VEISHEA, it is still exciting each year. VEISHEA always begins with rather elaborate opening ceremonies, including a welcome by the President of Iowa State. Also, the Governor of Iowa often attends the ceremony. The VEISHEA 1998 opening ceremonies featured former ISU coach Johnny Majors and the popular ISU group, the Shaggy Boys. Today’s Opening Ceremonies kick off just south of the Campanile around noon each year. They usually begin with a few words from VEISHEA’s two General co-chairs and a short welcome speech from the ISU president. There is also a speech made by a keynote speaker and the VEISHEA scholar recipients are recognized as well.
The Parade
Each year the VEISHEA parade has attracted an average crowd of more than 75,000 people. From floats and marching bands to balloons and clowns, the parade can be quite the viewing experience for a person of any age. When it first started in 1922, only departmental clubs entered floats. As the years progressed and the parade became more popular, various other organizations began to get involved. An average of 3,000 hours go into the planning and construction of each float. A float can either be traditional, which means it is self-propelled by people under the float, or non-traditional, where it is usually pulled behind a vehicle. At first only the departmental clubs entered floats. Single entries are judged within their group with a trophy presented to each winner. The VEISHEA parade continues to be one highlight of the VEISHEA celebration.
VEISHEA Queen
The selection of a VEISHEA Queen was a tradition that started in 1922. The co-eds of Iowa State selected the first queen. The method of selection has varied greatly since. In 1938, the title of “May Queen” was changed to “Queen of VEISHEA” and then in 1939 it was changed again to “VEISHEA Queen of Queens.” Movie celebrities have often had a part in the selection of the Queen. Cary Grant, Bob Hope, Bing Crosby, Harry James, Alan Ladd, and President Harry S. Truman have all been judges. The event ended in 1970.
Cherry Pies
The student-run bake sale by the ISU Department of Hotel, Restaurant, and Institution Management has been selling the delicious cherry pie since two years before VEISHEA came into existence. The event originated in the 1920s during February, and the cherry filling was first selected to commemorate George Washington’s birthday. Today the sale has become one of VEISHEA’s most marked traditions. Over 75 students from the HRIM department donate their time to keep the ritual active in VEISHEA. In late March, students begin preparing for the sale by pressing dough and freezing pie crusts. Approximately 8,000 pies are made and expected to be sold until they are gone. The money that is raised from selling the pies is used for student scholarships.
VEISHEA Village
Today’s open houses are a good way for the community to learn what the different groups at ISU do. The open houses aren’t, however, limited to just these Iowa State groups. Many organizations from the Ames community participate as well. Exhibits are judged within their respective colleges by ISU faculty and staff members. Trophies are presented to the winners and a sweepstakes trophy is presented to the best overall display. Open Houses have become a part of VEISHEA Village, which includes the Cultural Festival, the International Food Fair, Cy’s Big Top and over 80 open houses!
Stars Over VEISHEA
Stars Over VEISHEA is a musical staged each spring through the cooperative efforts of VEISHEA and ISU Theatre. Students are involved with all aspects of the show, from performances to costume and set design. In the beginning, it was originally called “The Nite Show” because the musical performances took place outdoors. VEISHEA and ISU Theatre now collaborate to produce and put on the show. Recent productions have included Bye, Bye Birdie, The Music Man, Anything Goes and Into the Woods.
So, I hope that helps you understand a little better about VEISHEA, so my posts will make a little more sense! Have fun, and enjoy!
Until next time,
Seanna